For every new creator, overwhelm is behind the corner. There are so many things to do. But you don’t know what the priority is. So you do a bit of everything. This is the best way to halt your progress, get discouraged, and quit. I’ve been a creator for 13+ years. I talked with dozens of creators. I also coached and consulted with them. I’ve seen the ways they waste their efforts and let their dreams drift away. Here’s a list of things you can safely avoid to focus on what matters. Web presenceYou don’t need to:
You need content to get eyeballs. You need a landing page to get email subscribers. But you can use a template for it. As long as your content is easily consumable, you are good to go. People won’t choose you for your logo. And how can a fancy website help when you have no traffic? Business planningNo need to:
We plan because we hope to control the future. But this is silly in general. And in particular in our fast-changing times. Especially as a beginner, you don’t know enough about yourself and your audience to predict what will work and what won’t. Only experience (aka publishing and collecting feedback) will tell you. So, reflect on what you want to do. But act ASAP and plan just for the near future (3 months at most). Analytics addictionNo need to:
Data about our content is a treasure. It shows us where to invest our efforts. But it’s useful only when you can see patterns and make comparisons. You need a large sample: multiple posts, over multiple days. So, check your stats briefly every day only to exclude something is broken. Analyze them not more than once per week to gain information. Anxious content creationNo need to:
We need to be zen creators. We pour ourselves into every piece of content, publish by the deadline, forget about the piece and dive into the next one. Useless consumptionNo need to:
Use just-in-time learning. Study what you need right now, then create. Limit the amount of time you spend every day reading for inspiration or networking with other writers. Make sure you spend far more time creating. Fear of judgementNo need to:
This is true in our lives in general. And, by the way, audiences love authenticity. Failed strategizingNo need to:
There’s a torrent of advice on the web. Some of it works. But often it’s too superficial, misguided, unrelatable, incomplete. Focus on helping your audience and feeling good doing it. Take inspiration from many sources, like tasting every dish at a buffet. Don’t marry schools of thought. Publish a lot and gather data. Crystal-ballingNo need to:
Live in the now. Thinking about the future is useful if it’s done with hope and a growth mindset. Not if it generates fear and anxiety. I hope this list will help you find focus and limit uncertainty. What time wasters have you eliminated? |
I've been publishing content nonstop since 2010. I offer holistic and practical strategies to be prolific and build your content business even when life gets in the way.
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